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The Victory Lab: The Secret Science of Winning Campaigns Sasha Issenberg
Publisher: Crown Publishing Group

Bad for Target … but OK for Obama. The Victory Lab, The Secret Science of Winning Campaigns, by journalist Sasha Issenberg, has been called the Moneyball of politics. Making them practically politically homogenous and much easier to organize than, say, rural areas where folks live far apart, said Sasha Issenberg, author of The Victory Lab: The Secret Science of Winning Campaigns. The Victory Lab: The Secret Science of Winning Campaigns, by Sasha Issenberg. The Victory Lab: The Secret Science of Winning Campaigns. What convinces a voter this way or that? Issenberg writes a detailed history of the science of willing winning elections. Sasha Issenberg, columnist for Slate.com, Washington correspondent for the “Monocle,” and author of “The Victory Lab: The Secret Science of Winning Campaigns. Sasha Issenberg, who wrote “The Victory Lab: The Secret Science of Winning Campaigns,” has described what liberals and Democrats have done to “mathematicize” voter turnout. Lawrence, KS - infoZine - Sasha Issenberg. Sasha Issenberg (@sissenberg), author of “The Victory Lab: The Secret Science of Winning Campaigns,” Slate.com columnist and Washington correspondent for Monocle. Sasha Issenberg on 'The Victory Lab: The Secret Science of Winning Campaigns'. Chat with Sasha Issenberg about his new book. WSJ source: “The Victory Lab: The Secret Science of Winning Campaigns” by Sasha Issenberg. Find This Book By Sasha Issenberg "How political campaigns have mastered marketing tools to profile the electorate. BTW: It's Team Obama that's doing most of this stuff. Are not only bursting with Democrats: They are easier to organize than rural areas where people live far apart from one another, said Sasha Issenberg, author of The Victory Lab: The Secret Science of Winning Campaigns. He is currently covering his ninth presidential campaign. Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg says there is no undecideds and provides dos and don'ts for political campaigns. Hosted by Christina Bellantoni.